[7 Days to Die] Canned Goods

As part of the handheld goods update for 2.0, I was tasked with reworking the labels of our canned goods to fit a singular can asset, allowing each to have their own unique brand identity and feeling distinct while utilizing the same model to save space. Some were intended to work within the existing brands, whereas others I had more leeway on adapting my own take on similar brands of food.

I was really focused on ensuring that colors were distinct - the original canned goods are too similar in colors, with several appearing green or grey, and lacking distinctive differences. I assigned each food type a strong color scheme and stuck to it in my design process.

I used a physical can model provided by the team member responsible for the Cans themselves - Noe Serrano, who did a fantastic job modeling the cans and adding grunge and decay to the paper. People may not know this, but designing for cylindrical objects can be a bit tricky due to the curvature of the item - you have to scale to make sure a clean front view is visible on a shelf, which means your margins need to be pretty tight to maximize the size of logos.