BrianW - Personal Rebrand

It's been about five years since I made my original branding, and while I stand by the work I did back then, I felt as though I've grown significantly as an artist. I don't like the use of fonts that, while very talented and impressive, don't quite represent my capabilities rather than someone else's. I also wasn't a huge fan of my mascot's depiction in my original logo, and I hated that I didn't prepare alternate arrangements for different formats as I typically do. Plus, with my start in gamedev, I've started relying more on my own drawing and writing. Authenticity in a post-AI world matters more than ever before, and being authentic is a core concern of mine. I wanted to convey that in my brand.

So, over the last week or so, I've set out in my free time reworking my branding to better suit me.

I first identified the key problems listed above in my existing branding, outlining exactly what I wanted my new direction to say. Then, using Procreate on my iPad, I'd sketch out an assortment of ideas. I'd bring the best to Illustrator to use a combination of custom penwork and autotrace, which helped retain a level of the authentic bumpy and messy linework I make while drawing.

Once I identified all of the pieces I liked the best, I separated them into artboards and created final designs that accounted for all possible arrangements - some including white space, some with it pre-cut. I then used these assets to change my Portfolio, Resume, Business Cards, and Social Accounts. I used InDesign for my resume and business cards, as is typical in that type of work.