Company Branding - Black Dragon Merchant And Exports

Assignment was to create a company and use that company to create branding, stationary, and other aspects of the company from scratch. I chose Black Dragon, a company that specializes in adventure-RPG oriented leather and high quality fabric products.

This was composed of the business cards, letterhead, envelope, and the branding guidelines document. Each individual piece came together to represent the way the company would represent itself. I chose to create typographic design elements that carried recognizable and relatable writing from games and other media. I also used a grunge-inspired stamp texture as a means of setting the aesthetic of the company. I was also tasked with creating a navigational brochure, which I opted to try out a "book" feel with. There was also a focus in creating a format that could be printed on most papers and have an interesting look - the intended color paper was tan, but the black stamp texture works on a variety of backdrops.

These projects were presented for my Print 4 Final.